ECONOMIC VALUATION OF TOURISM DESTINATION BUKIT CINTA RAWA PENING, BANYUBIRU, SEMARANG

Abstract

Economic valuation is an approach used to assess the value of natural resources and environmental services that are not traded in the market. This study aims to evaluate the economic value of Bukit Cinta Rawa Pening in Semarang Regency by measuring visitors’ willingness to pay (WTP) for the improvement of tourism facilities and infrastructure. Using the Contingent Valuation Method (CVM) with a bidding game approach, data were collected from 100 respondents through on-site interviews. The results indicate that the average WTP per visitor is IDR12,514.. Based on the annual visitor data, the estimated total WTP is approximately IDR1,150,114,041 per year. These findings highlight the economic potential of visitor contributions to support sustainable development and maintenance of tourism infrastructure at Bukit Cinta Rawa Pening.