PROMOTING SUSTAINABLE TOURISM AS A PILLAR OF THE GREEN ECONOMY: BUSINESS AND POLICY INNOVATION IN THE POST-PANDEMIC ERA

Abstract

Tourism is a strategic sector that has been significantly impacted by the global pandemic, but it also has great potential in driving the transition to a green economy. In the context of building a resilient future, the tourism sector needs to be reoriented through policy innovation and sustainable business models. This study explores various approaches in developing green tourism, highlighting ecotourism practices, digitalization of low-carbon tourism services, and local policies that support environmental conservation and community empowerment. The research was conducted using a qualitative approach. This abstract emphasizes the importance of synergy between business actors, government, and communities in designing innovative policies that encourage the sustainability and resilience of the tourism sector in the future.