DIGITAL ZAKAT ANALYSIS IN INCREASING ZAKAT ATTENTION IN THE MILLENNIAL GENERATION

Abstract

Zakat is an important tool in the Islamic economic structure that serves as a way to distribute wealth and combat poverty. The millennial generation has great economic potential, but their level of zakat awareness is low. Various online zakat platforms such as Baznas Digital, Dompet Dhuafa, and Kitabisa have emerged along with the advancement of digital technology. These platforms make it easier for people to carry out their zakat obligations effectively and practically. This study investigates how effective digital zakat is in increasing zakat awareness among the millennial generation. The method used is a literature study, by reviewing various previous research results, scientific articles, zakat institution reports, and other relevant sources that discuss the dynamics of digital zakat and the behavior of the millennial generation towards zakat. Based on the literature review conducted, it was found that factors such as ease of access to digital services, transparency in the use of funds, and interactive features offered by online zakat platforms contribute greatly to increasing interest and awareness of digital zakat. The presence of digital zakat is a strategic solution in reaching the young generation of Muslims in the technological era, while strengthening the position of zakat as an Islamic economic instrument that is relevant to the development of the times.