EDUWANAWISATA MANGROVE DAN DIGITALISASI PEMASARAN DALAM PEMBERDAYAAN MASYARAKAT PESISIR LAUT KABUPATEN CIREBON PROVINSI JAWA BARAT

Abstract

The sea coast is the boundary of land and ocean that is the habitat of the mangrove ecosystem. Mangroves play an important role in the defense of natural disasters from the sea, the benefits of economic value and the protection of biodiversity. Optimizing the potential of mangroves in the form of eduvanatourism that has an impact on the empowerment of coastal communities. One of them is in Ambulu Village, Losari District, Cirebon Regency. This research was conducted using an exploratory qualitative method with a Research and Development approach. This research begins with research in the form of geographical and social conditions of the community. The next stage is to prepare a design for the development of village superior products, namely mangrove tourism design and digital marketing. The results of the study show that the potential of the northern coast of Java is a habitat for mangroves of the rizhopora type. Mangroves are the main capital for tourism development in the form of environmental education. The environmentally friendly tourism design, as well as the contemporary theme, aims to attract tourists to visit. In addition, digital marketing such as the use of Instagram social media was chosen to maximize the marketing of village superior products such as processed milkfish products. The active role of the community and the leadership of the village head who is able to establish cross-stakeholder communication is the key to the success of empowering the Cirebon coastal community. The community gets assistance in digital marketing and the design of mangrove tourist attractions.