Bukan Hanya Sekadar Wadah: Mengemas Nilai Jual Produk Khas Desa
PKM Dosen Nasional di Desa Juruan Daya Kabupaten Sumenep
Abstract
The community service program aims to enhance the competitiveness of unique products from Juruan Daya Village, Sumenep Regency. This will be achieved through packaging strategies that not only serve as containers but also increase the value of the products. The village's signature products, such as shrimp paste and palm sugar, have great potential for development, but they face challenges in terms of branding and marketing. The training is designed to equip local Micro, Small, and Medium Enterprises (MSMEs) with the skills to create attractive, functional packaging that aligns with current market trends.
In addition, the training covers digitArketingally strategies usiwill ng onine platforms such as e-commerce and social media. By leveraging these technologies, Juruan Daya's products can gain broader recognition and compete in global markets. The method used in this program combines thncludingwill packagng design creation, market analysis, and digital marketing techniques.
The expected outcomes of his activit are improved MSME competencies in designing high-quality product packaging and implementing effective marketing strategies. As a result, the unique products of Juruan Daya Village can achieve added value and contribute to the sustainable improvement of the local economy
References
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