Digital Marketing, Branding, Pro PENDAMPINGAN DIGITAL MARKETING PADA BUMDes DAN UMKM DALAM UPAYA MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA SIALLAGAN PINDARAYA, KABUPATEN SAMOSIR

Abstract

Siallagan Village is one of the tourist destination villages located on Samosir Island, which is blessed to be part of the 'heavenly piece' of Lake Toba. Samosir Island, the ancestral land of the Batak Toba tribe, has a beautiful combination of the exotic natural beauty of Lake Toba and local wisdom that is rich in Batak culture and customs. The Community Service Team tried to help identify the community's needs for the potential they have by conducting Community Service activities. The purpose of this Community Service is to provide a real contribution to the community of Siallagan Pindaraya Village which has great potential in the form of MSMEs and Village-Owned Enterprises, where the implementation of product sales has not been carried out optimally, especially through social media and marketplaces (online sales) due to not maximizing digital marketing sales. Therefore, to overcome and solve this problem, the Community Service team collaborated with Village-Owned Enterprises and MSMEs to carry out community service activities using the method of mentoring MSMEs in the form of digital marketing training, product branding, and account creation on marketplaces. It is hoped that through these community service activities, it can increase the promotion of Siallagan Pindaraya Village tourism which will have an impact on increasing the community's economy in the area through the development of digital marketing for Village-Owned Enterprises and MSMEs in Siallagan Pindaraya Village.