BARRU SWEETDREAMS: DESSERT BEBAS GLUTEN DAN RENDAH GULA

Abstract

"Barru Sweetdreams" didirikan sebagai solusi inovatif terhadap mendesaknya tantangan kesehatan di Indonesia, khususnya tingginya kasus Diabetes Melitus (DM) (19,47 juta penderita per IDF 2021) dan kebutuhan pasar akan makanan bebas gluten bagi penderita Celiac. Merek ini berkomitmen menyediakan camilan rumahan yang aman, lezat, rendah gula, dan bebas gluten, menggunakan bahan baku unggulan hasil riset, seperti tepung singkong organik, gula singkong/stevia, dan olive oil. Berawal dari brownies, produk diperluas menjadi varian populer seperti Hokkaido Cheese Tart dan Burn Cheesecake. Pelaksanaan kegiatan, yang didukung PkM Kewirausahaan Universitas Terbuka, menggunakan sistem Pre-Order (PO) untuk menjaga kesegaran, didukung strategi pemasaran digital dan ekspansi melalui sistem reseller serta kemitraan Business-to-Business (B2B). Evaluasi kinerja menunjukkan model bisnis yang valid dan pertumbuhan signifikan, dibuktikan dengan perencanaan keuangan yang cermat (total pengeluaran Rp4.508.939) dan lonjakan pendapatan tajam: naik 28.8% di bulan Mei dan melonjak hingga 51.5% di bulan Juli, dengan total penjualan melampaui 50 boks, didukung oleh peningkatan efisiensi operasional seperti penggantian oven besar. Kesimpulannya, Barru Sweetdreams sukses menjawab kebutuhan pasar akan makanan penutup sehat, dan disarankan untuk melakukan standarisasi produk (PIRT dan sertifikasi halal), ekspansi jaringan reseller ke luar Bandung Raya, dan kolaborasi untuk manajemen keuangan di masa depan. Kata Kunci: Makanan Penutup Sehat, Rendah Gula, Bebas Gluten, Diabetes dan Celiac, Strategi Pemasaran Digital. "Barru Sweetdreams" was established as an innovative solution to the pressing health challenges in Indonesia, specifically the high incidence of Diabetes Mellitus (DM) (19.47 million sufferers per IDF 2021) and the market need for gluten-free food for Celiac patients. The brand is committed to providing safe, delicious, low-sugar, and gluten-free homemade snacks, using superior raw ingredients derived from research, such as organic cassava flour, cassava sugar/stevia, and olive oil. Starting with brownies, the product range was expanded to include popular variations like Hokkaido Cheese Tart and Burnt Cheesecake. The implementation of the activities, supported by the Universitas Terbuka Entrepreneurship Community Service (PkM Kewirausahaan), uses a Pre-Order (PO) system to maintain freshness, backed by a digital marketing strategy and expansion through a reseller system and Business-to-Business (B2B) partnerships. Performance evaluation showed a valid business model and significant growth, evidenced by careful financial planning (total expenditure of Rp4,508,939) and a sharp revenue spike: up 28.8% in May and soaring to 51.5% in July, with total sales surpassing 50 boxes, supported by increased operational efficiency such as replacing the large oven. In conclusion, Barru Sweetdreams successfully addresses the market need for healthy desserts. Future recommendations include product standardization (PIRT and Halal certification), expanding the reseller network outside the Greater Bandung area, and collaboration for future financial management. Keyword: Healthy Desserts, Low-Sugar, Gluten-Free, Diabetes and Celiac, Digital Marketing Strategy.