Keywords
pemasaran digital
udang hias
Abstract
Ornamental shrimp is an export commodity with a potential market for exotic animal lovers, especially aquatic animals. Tenjolaya District, Bogor Regency, is one of the ornamental shrimp production areas where some people carry out ornamental shrimp farming. The increased demand for ornamental shrimp has resulted in more farmers in Tenjolaya District. However, not all of the ornamental shrimp farming businesses carried out have successfully provided profits. Most ornamental shrimp farmers produce traditionally. Furthermore, the marketing efforts are still considered outdated, so the potential for market sustainability is low. Based on this, the community service activities are focused on mentoring and training regarding the feasibility of agribusiness and the introduction of digital marketing for ornamental shrimp farmers in Tenjolaya District, Bogor Regency. Assistance and training on the feasibility of agribusiness businesses is carried out by helping farmers understand the cost components and benefits of their ornamental shrimp farming business.
Meanwhile, digital marketing training is provided on using Google Trends and Social Media Marketing to improve business sustainability. Assistance and training in calculating business feasibility produce information regarding the cost components and benefits of each business owned by ornamental shrimp farmers. Meanwhile, digital marketing training can open up insight into the marketing of ornamental shrimp farmers' products.
References
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