External environmental forces, corporate resources and competitive strategy affect the performance of business services construction in West Java
Keywords:
external environmental strength, company resources, competitive strategy, performance businessAbstract
The service industry is one of the business sectors with a competitive level of business competition. One of the service industries facing high competition is the contractor services sector. The condition of contractor services in Indonesia is currently growing and showing an increasingly competitive level. Contractor Services is one of the companies engaged in the Indonesian banking sector. This study aims to determine the effect of external environmental forces, company resources, and competitive strategies on the performance of the contractor services business either partially or simultaneously. The research method used is the explanatory method. The sampling technique used the Sugiyono method to obtain 99 contractors' service offices in West Java. The data analysis technique used is multiple linear regression analysis. The research results show that the strength of the external environment, company resources, and competitive strategies and performance of business construction services are in "fairly good" condition. Partially external environmental force variables, company resources, and competitive strategy have a positive and significant influence on the performance of the Contractor Services business. Simultaneously, the strength of the external environment, company resources, and competitive strategies affect the performance of the construction services business. Suggestions for improvements proposed to the management of Contractor Services There are several analyses and improvements to the strength of the external environment, company resources, and competitive strategies.
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