Business Development Strategy Through Business Model Canvas At Bali Moment Studio
Keywords:
BM Studio; Photography; SWOT analysis; Business Model CanvasAbstract
BM Studio Bali Has 11,000 followers on Instagram where this studio serves pre-wedding, wedding, graduation and others. BM Studio has many luxurious and attractive backgrounds or backgrounds so that BM Studio is famous among the public, especially students, couples, and families. This studio is well known to many people because influencers often rent this studio so that this studio has many customers. The purpose of the study to Know the Business Canvas Model of Photography business at Bali Moment Studio, the feasibility of Photography business at Bali Moment Studio reviewed from the analysis of internal strategy factors (IFAS), external strategy (EFAS), the feasibility of Photography business at Bali Moment Studio reviewed from the financial aspect and the feasibility of Photography at Bali Moment Studio reviewed from the non-financial aspect. Analysis techniques using quantitative data processing are carried out to analyze financial aspects by calculating the payback period (PP), net present value (NPV), profitability index (PI), and internal rate of return (IRR). The results of the SWOT Matrix analysis and Quantitative Strategic Planning Matrix (QSPM) analysis, Bali Moment Studio photography business obtained conclusions about proposed strategies that should be carried out for the existence and development of the business including: Increasing promotions both offline and online; The location is still remote, being in the middle of a residential area and on a small road. Based on the Internal Strategic Factors Analysis Summary (IFAS) and External Strategic Factors Analysis Summary (EFAS), Bali Moment Studio's photography business is currently in quadrant I, meaning the company is in the Growth and Build zone. Suitable strategies for this zone are intensive (market penetration, product development) or integration (backward integration, forward integration, and horizontal integration). Intensive strategies include market penetration, market development, and product development.
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