EFFECT OF DISCLOSURE CORPORATE SOCIAL RESPONSIBILITY (CSR) AND LIQUIDITY ON COMPANY VALUE WITH PROFITABILITY AS A MODERATION VARIABLE IN LQ45 COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE

Abstract

This study uses profitability as a moderating variable to investigate the impact of liquidity and corporate social responsibility (CSR) on firm value in LQ45 businesses listed on the Indonesia Stock Exchange. From the 45 firms in the research population, 18 were chosen as samples. The study makes use of secondary data, which is information that has previously been obtained by other sources. Panel data regression analysis was performed using EViews version 12, and hypothesis testing was done with a t-test at a significance level of 0.05. The data suggest that CSR has a considerable negative impact on business value, whereas liquidity has a significant beneficial impact. Furthermore, profitability does not attenuate the association between liquidity and company value, or between CSR and firm value.