Vol. 2 No. 1 (2025): Thematic on Business Management

Articles

• The Influence of Artificial Intelligence, Price Elasticity, And Perceived Value on Purchasing Decisions at Shopee by Generation Z

  Naadiya Aisyah Alfadlilah, Novita Putri Diantanti, Lu’lu Ul Maknunah

  1-8

  • PDF

• SUSTAINABLE DEVELOPMENT AGENDA OR MERECOMPLIANCE? A CRITICAL REVIEW OF GREENWASHING PRACTICES IN UNILEVER’S CSR STRATEGY

  Sifah Fauziah, Nurfadhysa, Nur Asty Dwi Febriyani Syam, Muhammad Islah Syafi'i, Siti Nurul Izza Azhari, Febrina Nur Ramadhani

  9 - 15

  • PDF

• ANALYSIS OF WORK-IN-PROCESS INVENTORY CONTROL IN OPTIMIZING PRODUCTION PRODUCTIVITY (CASE STUDY: ALCON BATAM MANUFACTURING)

  Melina Tarihoran, Yusuf

  16 - 21

  • PDF

• UTILIZATION OF SOCIAL MEDIA AS A CUSTOMER SERVICE PLATFORM : ANALYSIS OF CUSTOMER SATISFACTION

  Dela, Faisal, Mardiyah Hayatul, Putri Rezty Arizta

  22 - 26

  • PDF

• THE IMPACT OF DIGITAL SERVICE QUALITY ON BRIMO USAGE LOYALTY

  Arnetta Valentina Rigawara

  27 - 34

  • PDF

• THE IMPACT OF WORK POLICY CHANGES ON ENERGY EFFICIENCY AND IT PROJECT PERFORMANCE: A CASE STUDY OF PT IHSAN SOLUSI INFORMATIKA

  Farid Nurdin

  35 - 39

  • PDF

• DIRECT-TO-CONSUMER BUSINESS MODEL STRATEGY IN BUILDING A SUSTAINABLE BRAND IMAGE (STUDY AT ENGINEER WORKWEAR BRAND)

  Binna Insan Mandiri

  40 - 44

  • PDF

• THE EFFECT OF PERFORMANCE ASSESSMENT ON WORK MOTIVATION OF TECHNICAL SERVICE OFFICERS AT PT. PLN ULP KUALA KURUN

  Yosia Pilifi, Fadilla Ulfah

  45 - 50

  • PDF

• THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE AND PRODUCT QUALITY ON PURCHASE DECISIONS EMINA SKINCARE PRODUCTS (Case Study of Guardian Plaza Andalas Store, Padang City)

  Revida Apma, Elva Dona

  51 - 58

  • PDF

• THE INFLUENCE OF COMPETENCE, COMPENSATION, AND AUDIT ON EMPLOYEE PERFORMANCE AT THE ISTIQOMAH SAMBAS PURBALINGGA ISLAMIC HIGH SCHOOL OF TAHFIZUL QUR'AN

  Diyah Rahayu, Yusuf

  59 - 66

  • PDF

• THE EFFECT OF HEDONIC SHOPPING MOTIVATION AND LIVE STREAMING SHOPPING ON IMPULSE BUYING THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE

  Fadhia Mey Aulia Qolbi, Dwi Cahyaningdyah

  67 - 75

  • PDF

• THE IMPACT OF WORKER WELFARE AND WORK ENVIRONMENT ON THE FULFILLMENT OF NON-MEDICAL WORKERS' DUTIES AT RSIA PERMATA BUNDA SOLOK CITY

  Rasidah Nasrah, Esi Sriyanti, Dwi Sri Rahmadani

  76 - 83

  • PDF

• THE ANALYSIS OF BUSINESS MODEL CANVAS AND ITS EFFECTIVENESS: THE CASE OF EZZY ACADEMY

  Gabriel Vera Ovilia, Henky Lisan Suwarno

  84 - 91

  • PDF

• THE THE PHENOMENON OF FROZEN FOOD STORE CUSTOMER SATISFACTION: A PHENOMENOLOGICAL STUDY ON THE INFLUENCE OF SERVICE QUALITY AND PURCHASE EXPERIENCE THE INFLUENCE OF SERVICE QUALITY AND PURCHASE EXPERIENCE

  Isti'anatul Khoeriyah, Irfanun Nisa Tsalis Hartanty

  92 - 97

  • PDF

• Analysis of Business Model Canvas (BMC) on GMC Basketball Club to Maximize Customer Value

  Muhammad Alfa Fauji, Henky Lisan Suwarno

  98 - 105

  • PDF

• THE ROLE OF HUMAN RESOURCES AND MARKETING STRATEGIES IN ENHANCING CONSUMER EXPERIENCE: A CASE STUDY OF WHOOSH HIGH-SPEED RAIL SERVICE IN INDONESIA

  Feriaini Rachmawati Asmara

  106 - 111

  • PDF

• TECHNICIAN OCCUPATIONAL SAFETY AND HEALTH ACCIDENT PREVENTION PROGRAM AT PT TELKOM AKSES WITEL BANDUNG

  VIRGITA NUR FAZRIYAH AGHINANDA

  112 - 117

  • PDF

• ANALYZING THE IMPACT OF SERVICE QUALITY ON CONSUMER PURCHASE INTENTIONS IN INDONESIAN E-COMMERCE PLATFORMS

  Tumpal Antoni Sianturi, Novebri

  118 - 123

  • PDF

• THE INFLUENCE OF SOCIAL SUPPORT AND WORK STRESS ON JOB SATISFACTION MEDIATED BY WORK-LIFE BALANCE AT PT SAYAP MAS UTAMA (WINGS GROUP) DC MAMPANG

  Fitriatus Saadah, Muhammad Nurhaula Huddin

  124 - 129

  • PDF

• BLUE-GREEN FOOD REVOLUTION: SMART FARMING INTEGRATIVE DEVELOPMENT MODEL FOR SPIRULINA CULTIVATION AS A PILLAR OF FOOD SECURITY IN INDONESIA

  Hermawan, Dara Salsabila Rianti, Anjar Dwi Astono

  130 - 137

  • PDF

• The THE INFLUENCE OF GREEN HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL SUSTAINABILITY PERFORMANCE IN INDONESIA’S MANUFACTURING SECTOR

  Ganjar Nugraha

  138 - 142

  • PDF

• THE INFLUENCE OF PRICE, PROMOTION, AND LOCATION ON CUSTOMER PURCHASE INTEREST IN PT. SIANTAR TOP TBK. PRODUCTS (CASE STUDY OF HADI SURYA WHOLESALE VISITORS’ DISTRIBUTOR PT. SIANTAR TOP TBK.)

  Endang Widayati, Ai Rosita

  143 - 149

  • PDF

• ANALYSIS OF CUSTOMER SATISFACTION LEVEL IN EVA FASHION STORE SERVICE MEDAN JOHOR

  Siti Hapsah Tanjung, Rubianto Pitoyo

  150 - 157

  • PDF

• ANALYSIS OF THE DEVELOPMENT AND INFLUENCE OF STANDARD OPERATING PROCEDURES (SOP) TO ASSESS THE EFFECTIVENESS OF THE WORK OF EMPLOYEES OF THE PRODUCTION DEPARTMENT OF PT. X SUMEDANG REGENCY, INDONESIA

  Nuri Wahyuni, Wala Erpurini

  158 - 165

  • PDF

• ANALYSIS OF THE EFFECTIVENESS OF PANDAWA SERVICES ON PARTICIPANT SATISFACTION AT BPJS KESEHATAN BOJONEGORO BRANCH

  Dian Rachmaningtyas, Sabna Ainazah Fatikhah

  166 - 170

  • PDF

• EVALUATION OF USER SATISFACTION AND LOYALTY IN AN AIRPORT LOUNGE BASED ON GOOGLE REVIEWS: KEY FACTORS BEHIND POSITIVE AND NEGATIVE EVALUATIONS

  Muhammad Yunus, Muhammad Nur Abdi

  171 - 177

  • PDF

• DIGITAL POLITICAL MARKETING IN THE 2024 RIAU ISLANDS REGIONAL ELECTION: THE ROLE OF SOCIAL MEDIA MEDIATION IN THE RELATIONSHIP BETWEEN POSITIONING AND VOTER PREFERENCES

  Kasirul Fadli, Johannes, Sry Rosita, Dahmiri

  178 - 183

  • PDF

• Company Strategies To Deal With Turnover Due To Job Hopping Of Gen Z Employees Evidence from Indonesia

  Putri Tresna Mardiana, Ilham Maulana Dwi Juliyanto

  184 - 188

  • PDF

• CHALLENGES AND OPPORTUNITIES OF GENERATION Z GREEN ENTREPRENEURS: LITERATURE REVIEW

  Sella Monika, R.A Dea Amelia, Meimei Mutiara, Yolanda Veybitha, Sahila Syahar

  189 - 196

  • PDF

• RECRUITMENT AND GENERATIONAL CONFLICT: A BIBLIOMETRIC EXPLORATION

  Muhamad Sigid Safarudin, Arini Adiputri , Ignatius Ario Sumbogo, Dewi Tri Komalasari

  197 - 205

  • PDF

• ANALYSIS OF EXTERNAL AND INTERNAL FACTORS OF CONSUMERS IN THE PURCHASE BEHAVIOR OF SUSTAINABLE CULINARY PRODUCTS

  Audrey Kusdianto, Dewi Ayu Kusumaningrum

  206 - 212

  • PDF

• How Can Swot Analysis Enhance The Competitive Strategy of PT. Bogatama Yes in The Indonesian Snack Food Industry?

  Sri Yusriani, Said Ridho Abdillah, Noor Aisyah, Susi Suryani, Kabul Wahyu Utomo

  213 - 220

  • PDF

• BUILDING A SUSTAINABLE ADVANTAGE: GREEN BRAND IMAGE AND ITS INFLUENCE ON CONSUMER CHOICE

  Wahidiyat Suyudi, Dian Mega Pratiwi

  221 - 226

  • PDF

• GREEN HRM AS A SUSTAINABLE HR STRATEGY: ITS IMPACT ON EMPLOYEE PRODUCTIVITY

  Fitri Nur Hanifah

  227 - 232

  • PDF

• ANALYSIS OF INDIVIDUAL-ORGANIZATIONAL COMPATIBILITY AND WORK CULTURE IN REDUCING GENERATION Z EMPLOYEES TURNOVER AT MINING LOCATIONS

  Feny Wahyuniati, Rafika Aufa Hasibuan

  233 - 239

  • PDF

• THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT GOOGLE FOR EDUCATION

  Ahmad Fikri Dzulfikar, Mariana Rachmawati

  240 - 245

  • PDF

• THE INFLUENCE OF VISUAL APPEAL, DISCOUNT PRICE, AND PERCEIVED INTERACTIVITY ON IMPULSE BUYING WITH PERCEIVED ENJOYMENT AS A MEDIATING VARIABLE (Study on Marketplace Consumers in Semarang City)

  Aisya Nabela, Dorojatun Prihandono

  246 - 252

  • PDF

• FACTORS AFFECTING COOPERATIVE PERFORMANCE IN THE PHILIPPINES, MALAYSIA AND INDONESIA

  Yanto Sidik Pratiknyo, Wilson Bangun, Zainur Hidayah, Roni Kambara

  253 - 260

  • PDF

• THE ROLE OF JOB STRESS ON EMPLOYEE PERFORMANCE THROUGH MENTAL HEALTH AS A MEDIATING VARIABLE AND SERVANT LEADERSHIP AS A MODERATING VARIABLE: A STUDY ON TOYOTA EMPLOYEES IN JAKARTA

  Jadi Al Annafi, Dwi Cahyaningdyah

  261 - 265

  • PDF

• LAYER CHICKEN FARMING BASED ON PROPHETIC VALUES AND MODERN SUSTAINABILITY PRINCIPLES Study Case: The Republic of Indonesia

  Iqri Puspa Yunanda

  266 - 271

  • PDF

• DIGITAL PROMOTION STRATEGY IN INCREASING COSMETIC SALES VOLUME STUDY AT WW BEAUTY COSMETICS STORE IN MALANG

  Ika Andriani, Muhammad Karisma Alam

  272 - 278

  • PDF

• MARKETING STRATEGY CONCEPT TO INCREASE SALES PT LIAU PRIMA

  Ella Chrystyana Elysabeth, Rosyada

  279 - 284

  • PDF

• EMPOWERING MSMEs THROUGH SOCIAL MEDIA MARKETING: A PATHWAY TO ACHIEVE SDG 8 AND SDG 9 IN DEVELOPING ECONOMIES

  Muslihah Fijriana, Yuninda Farah Farodilah, Hendro Sukoco

  285- 290

  • PDF

• THE INFLUENCE OF INFLUENCER MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTIONS (A SURVEY OF SEBLAK TEHBETTY FOLLOWERS AT WIDYATAMA UNIVERSITY)

  Margeretha Leni Martini, Ineuke Puspa Sari

  291 - 296

  • PDF

• APPLICATION OF EOQ IN A COMPANY FOR THE PROCUREMENT OF WRAPPING PLASTIC AND GLUE IN A CARTON BOX MANUFACTURING COMPANY

  Heryanto, Agatha Rinta Suhardi

  297 - 303

  • PDF

• UNVEILING THE PERFORMANCE DRIVERS OF INDONESIA’S STATE-OWNED BANKS: A STRUCTURE–CONDUCT–PERFORMANCE PERSPECTIVE USING PANEL DATA ANALYSIS

  Rifal Zulian, Rendi Martiana, Muhammad Aliyuddin

  304 - 312

  • PDF

• WHEN GREEN MEETS GLAM: HOW ENVIRONMENTAL CONCERN MODERATES GENERATION Z’S INTENTION TO BUY WARDAH’S ECO-FRIENDLY COSMETICS

  Faula Ainun Nafisah, Vitradesie Noekent

  313 - 317

  • PDF

• ANALYSIS OF FINANCIAL LITERACY ON FINANCIAL BEHAVIOR OF GEN Z IN KARAWANG REGENCY MEDIATED BY LIFESTYLE

  Widiawati, Dera Andani, Abdul Latif

  318 - 323

  • PDF

• SWOT ANALYSIS OF THE DISTRIBUTION MECHANISM FOR ELECTRONIC ID CARD BLANKS (CASE STUDY AT THE DIRECTORATE GENERAL OF POPULATION AND CIVIL REGISTRATION)

  Ghea Aprili Hafsah Supriatna, Ahmad Faiz Khudlari Thoha

  324 - 330

  • PDF

• SURVIVAL AND DEVELOPMENT STRATEGY OF SAMBAL BOTOL MSMEs IN THE DIGITAL ERA: DESCRIPTIVE STUDY OF TUKU SAMBAL

  Yosi Fahdillah, Syahmardi Yacob, Idham Khalik, Tona Aurora Lubis, Wahya iffa Lubis

  331 - 335

  • PDF

• THE IMPACT OF IMPLEMENTING FLEXIBLE WORKING ARRANGEMENTS ON EMPLOYEE PERFORMANCE WITH WORK-LIFE BALANCE AS A MEDIATING VARIABLE AT THE DEPARTMENT OF MANPOWER AND TRANSMIGRATION OF WEST JAVA PROVINCE

  Insan Fadilah Fulki

  336 - 342

  • PDF

• IMPLEMENTATION OF SOCIAL MEDIA MANAGEMENT TO INCREASE PRODUCT SALES AT @CELOBEAUTEOFFICIAL

  Liza Amalia, Fadilla Ulfah

  343 - 349

  • PDF

• IMPLEMENTATION OF GOOD GOVERNANCE PRINCIPLES IN VILLAGE GOVERNANCE OF ANCOLMEKAR, ARJASARI DISTRICT, BANDUNG REGENCY IN 2024

  Akbar Abay, Rudiana

  350 - 355

  • PDF

• Marketing Strategies on Consumer Satisfaction for Products of Disability Entrepreneur Through Purchase Decision as Intervening Variable

  Nike Norma Epriliyana, Daniel Manek

  356 - 362

  • PDF

• THE INFLUENCE OF GENDER EQUALITY ON EMPLOYEE CAREER SATISFACTION

  Retno Wulandari, Rayyan Taufik Akbar, Adeline Vinda Septiani

  363 - 367

  • PDF

• THE EFFECT OF SERVICE QUALITY ON CONSUMER SATISFACTION THROUGH CUSTOMER TRUST AS A MEDIATION

  Rozar Putratama, Dorojatun Prihandono

  368 - 375

  • PDF

• THE INFLUENCE OF DIGITAL TRANSFORMATION AND HUMAN RESOURCE DEVELOPMENT ON EMPLOYEE PERFORMANCE BY MEDIATING EMPLOYEE ATTITUDES WITHIN THE METEOROLOGY, CLIMATOLOGY, AND GEOPHYSICS AGENCY

  Juli Riyono, Dwi Cahyaningdyah

  376 - 382

  • PDF

• MICROCREDIT AND INFORMAL TRANSPORT WORKERS: EVALUATING THE IMPACT OF KUR ON MOTORCYCLE TAXI DRIVERS’ WELFARE IN COLO VILLAGE, INDONESIA

  Dhias Restuti Ramadhanti, Fikri Hizryan

  383 - 387

  • PDF

• SONGKET GOES GREEN: CHALLENGES AND INNOVATIONS IN SUSTAINABLE TEXTILE PRODUCTION IN PALEMBANG

  Anggun Patricia, Poppy Handayani, Qori Al-Rasyid, Irayani

  388 - 395

  • PDF

• THE INFLUENCE OF GREEN MARKETING ON THE PURCHASE DECISION OF ENVIRONMENTALLY FRIENDLY PRODUCTS

  Yuli Yuliati, Dian Mega Pratiwi

  396 - 400

  • PDF

• ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASING DECISIONS AT PT TELKOM INDONESIA

  Bagus Cahyawan Hartono, Fadilla Ulfah

  401 - 405

  • PDF

• SUSTAINABLE CRISIS RESPONSE: THE COMPARATIVE ANALYSIS OF ESG POLICY RESPONSES, MATURITY, AND IMPLEMENTATION CHALLENGES IN INDONESIA AND UZBEKISTAN

  Durdona Abdimuminova, Maya Sari, Mirzabek Jonuzokov

  406 - 412

  • PDF

• THE INFLUENCE OF BRAND EQUITY AND EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY IN SUSTAINABLE GREEN BEAUTY PRODUCTS : A CASE STUDY OF SENSATIA BOTANICALS IN BANDUNG

  Siti Maesarah, Ayu Putri Puspitasari

  413 - 420

  • PDF

• THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF PERTAMAX 92 AT PT. CERAH SINERGI INDONESIA

  Rahmat Ardi Yansa Jamlean, Gerdha Erlinda Sari

  421 - 427

  • PDF

• CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEES' PRO-ENVIRONMENTAL BEHAVIOR: THE ROLE OF ORGANIZATIONAL PRIDE

  Elma Aurelia Agustine

  428-434

  • PDF

• THE UTILIZATION OF SOCIAL MEDIA BY GENERATION Z IN BUILDING A SUSTAINABLE CREATIVE ECONOMY IN MANADO

  Putri Prisilia Mokosolang, Precylia Ribka Rambing, Mega Fitri Wulandari

  435 - 440

  • PDF

• THE ROLE OF FINANCIAL LITERACY IN ENHANCING UNDERSTANDING AND ADOPTION OF INSURANCE AMONG YOUNG PAYLATER USERS

  Maman Saputra

  441-448

  • pdf

• THE INFLUENCE OF FINANCIAL LITERACY ON CONSUMPTIVE BEHAVIOR AMONG MANAGEMENT STUDENTS IN BANDUNG

  Lucky Purnama

  449-453

  • PDF

• THE THE INFLUENCE OF LEADERSHIP STYLE ON GEN Z PERFORMANCE AT PT PAN BROTHERS TBK BOYOLALI

  Latifah Faizah

  454-458

  • pdf

• LAYER CHICKEN FARMING BASED ON PROPHETIC VALUES AND MODERN SUSTAINABILITY PRINCIPLES: CASE STUDY IN INDONESIA

  Iqri Puspa Yunanda

  459 - 464

  • pdf

• THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT VARIATION ON PURCHASE DECISIONS OF E-COMMERCE USERS OF SHOPEE IN BANDUNG CITY

  Budi Susilo, Sri Astuti Pratminingsih

  465-470

  • PDF

• THE INFLUENCE OF SOCIAL SUPPORT AND WORK STRESS ON JOB SATISFACTION MEDIATED BY WORK-LIFE BALANCE AT PT SAYAP MAS UTAMA (WINGS GROUP) DC MAMPANG

  Fitriatus Saadah, Muhammad Nurhaula Huddin

  471 - 479

  • PDF

• THE INFLUENCES OF LOCAL FASHION PRODUCT COMPETITIVENESS ON THE PURCHASE INTENTION OF IMPORTED PRODUCT AMONG GENERATION Z

  Anneke Putri, Hendrik Pandiangan

  480 - 487

  • PDF

• The Role of Customer Satisfaction In Mediating The Effect of Perceived Value and Trust on Reuse Intention

  I Made Adi Juniantara

  488-492

  • pdf

• ANALYSIS OF SUITABILITY AND PRICE APPROPRIATENESS TOWARDS CUSTOMER SATISFACTION LEVEL AT INDOMARET GADING SERPONG

  Hesti Hidayah Suci, Lasminiasih

  493 - 499

  • PDF

• ANALYSIS OF THE IMPACT OF WHATSAPP BUSINESS APPLICATION USAGE ON MSME MARKETING: A CASE STUDY OF UKK CAKE IN PELAIHARI CITY

  Sumeta, Feby Arma Putra

  500 - 505

  • PDF

• STRATEGY FOR REPUTATION MANAGEMENT OF THE POLICE INSTITUTION IN THE MIDST OF WIDESPREAD DIGITAL DISINFORMATION BY ANTI-GOVERNMENT GROUPS ON SOCIAL MEDIA

  Wahyu Agung Nusantoro, Lasminiasih

  506 - 512

  • PDF

• THE EFFECT OF DEBT TO EQUITY RATIO (DER), NET PROFIT MARGIN (NPM), AND EARNINGS PER SHARE (EPS) ON STOCK PRICES OF MANUFACTURING COMPANIES IN THE BASIC AND CHEMICAL INDUSTRY SECTORS LISTED ON THE INDONESIA STOCK EXCHANGE (IDX) FROM 2014 TO 2017

  Taufik Hidayat, Linna Ismawati

  513 - 518

  • PDF

• THE EFFECT OF TRAINING, LEADERSHIP AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE - (STUDY AT THE MANPOWER AND TRANSMIGRATION OFFICE OF WEST JAVA PROVINCE)

  Moch Wahyu Saputra, Sunardi Sembiring Brahmana

  519 - 524

  • PDF

• THE EFFECT OF WORK ENVIRONMENT AND WORK ABILITY ON EMPLOYEE PRODUCTIVITY IN THE SATPOL PP DAMKAR OF PURWOREJO DISTRICT

  Ayu Fajar Septiana, Fadilla Ulfah

  525 - 529

  • PDF

• THE FAST FASHION PHENOMENON AMONG GENERATION Z IN BANDUNG: AN ANALYSIS OF SUSTAINABLE PURCHASING INTENTIONS BASED ON COMPULSIVE BUYING BEHAVIOR, ENVIRONMENTAL AWARENESS, AND SOCIAL INFLUENCE

  Yuliantika Dwi Lestari, Ryan Kurniawan

  530 - 534

  • PDF

• THE INFLUENCE OF BRAND AMBASSADOR, PROMOTION AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR SCARLETT BRAND BEAUTY PRODUCTS FOR WOMEN IN THE SPECIAL REGION OF YOGYAKARTA

  Rizki Cahyo Utomo, Susi Krisjuliyanti

  535 - 540

  • PDF

• THE INFLUENCE OF INTELLECTUAL CAPITAL AND FINANCIAL PERFORMANCE ON EARNINGS MANAGEMENT WITH FIRM SIZE AS A MODERATING VARIABLE (A CASE STUDY AT PT. BANK MANDIRI (PERSERO) TBK. FOR THE PERIOD 2019-2023)

  Nanda Nur Ahdiniyah, Iwan Sugianto, Sani Haryati

  541 - 547

  • PDF

• THE INFLUENCE OF LEADERSHIP IN BUILDING RESILIENCE: A CASE STUDY ON GEN-Z EMPLOYEES

  Reinhart Mathew Rodotua, Tio Erika Nadeak, Heni Dea Simanjuntak, Ella Afrida Purba, Vicky Krisdian Gestianto, Zahinur Pratama, Ahmad Budiman, Angga Pebrianwiyatama

  548 - 554

  • PDF

• The Influence of Live Streaming, Influencer Credibility, and Social Evidence on Impulsive Buying through Customer Trust as a Mediating Variable (A Study on Social Commerce of Erigo in Semarang City)

  Ahmad Rizki, Dorojatun Prihandono

  555 - 562

  • PDF

• THE MEANING OF BRAND IMAGE IN SHAPING CONSUMER DECISIONS TO USE NAIL ART SERVICES: A CASE STUDY OF JEHA NAILS SURABAYA

  Jessica Hilary Naomi, Deane Rahmamita

  563 - 568

  • PDF

• THE RELATIONSHIP BETWEEN THE ELIMINATION OF PERFORMANCE APPRAISAL AND THE LEVEL OF EMPLOYEE PRODUCTIVITY AT PT.XYZ

  Muhamad Ridwan

  569 - 575

  • PDF

• UNDERSTANDING GREEN CONSUMERISM: HOW ENVIRONMENTAL CONCERN MEDIATES THE IMPACT OF ECO-LABELS ON BUYING BEHAVIOR

  Ralensi Dwi Lestari

  576 - 582

  • PDF

• UNDERSTANDING THE RELATIONSHIP BETWEEN WORKLOAD, WORK ENVIRONMENT AND TURNOVER AMONG GENERATION Z EMPLOYEES

  Ni Luh Putu Arita Sentana Putri, Amaliyah

  583 - 589

  • PDF

• THE EFFECT OF WORK MOTIVATION, COMPENSATION, WORK DISCIPLINE AND WORK ENVIRONMENT ON EMPLOYEE WORK PRODUCTIVITY AT PT HYUP SUNG PURBALINGGA

  Shafira Khaerana Pangesti, Fatwa Zuhaena, Akbar Pahlevi

  590 - 595

  • PDF

• EFFECT OF DISCLOSURE CORPORATE SOCIAL RESPONSIBILITY (CSR) AND LIQUIDITY ON COMPANY VALUE WITH PROFITABILITY AS A MODERATION VARIABLE IN LQ45 COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE

  Rozy Nanda Putra, Afriyeni Afriyeni, Rahmad Mulyadi, Muhammad Rifan Mulyana

  596 - 603

  • PDF

• THE EFFECT OF WORKLOAD ON TURNOVER INTENTION THROUGH WORK STRESS AS MEDIATION (STUDY ON PT DUA KELINCI PATI EMPLOYEES)

  Nilasari Kholifatun Umaya, Euis Soliha

  604 - 609

  • PDF

• STUDENTS' INTEREST TO BE A DIGITAL ENTREPRENEURSHIP : THE ROLE OF SOCIAL MEDIA USAGE, ECONOMIC LITERACY, AND SELF EFFICACY

  Siti Indah Purwaning Yuwana, Dwi Alfina Kurniawan

  610-615

  • PDF

• EMOTIONAL TRIGGERS IN DIGITAL MARKETING: THE ROLE OF TIME PRESSURE AND DISCOUNTS IN E-COMMERCE FLASH SALES

  Made Shanti Vandana Shiva, Amaliyah

  • pdf

• DIGITAL MARKETING STRATEGY IN INCREASING BEEF SALES CASE STUDY IN TRADITIONAL MARKET PASARBARU KUNINGAN

  Muhamad Jaelani Jae

  • pdf