GREEN HRM AS A SUSTAINABLE HR STRATEGY: ITS IMPACT ON EMPLOYEE PRODUCTIVITY

Abstract

Green Human Resource Management (Green HRM), which focuses on environmentally sustainable HR practices, has increasingly become a strategic approach to support organizational sustainability. This research investigates the impact of Green HRM on employee productivity within an environmentally conscious manufacturing company. The study was carried out at PT. GMS (initials), a national private firm that integrates sustainability principles throughout its operations and human resource policies. Employing a quantitative methodology, data were collected via a survey using closed-ended questions on a 5-point Likert scale. A purposive sampling technique was used to select 50 permanent employees who had a minimum tenure of one year. Data analysis was conducted using SPSS version 26, encompassing descriptive statistics, classical assumption tests (normality and homoscedasticity), and simple linear regression to assess the influence of Green HRM on employee productivity. Findings reveal that Green HRM positively and significantly affects employee productivity, with a significance value of 0.046. The coefficient of determination (R²) of 0.080 indicates that Green HRM accounts for 8% of the variation in productivity, while the remaining variance is attributed to other variables. The classical assumption tests confirmed that the data satisfy normality and homoscedasticity criteria. In conclusion, the study suggests that implementing Green HRM is an effective strategy for improving employee productivity. It is advised that organizations continue to reinforce Green HRM initiatives and integrate them with other management practices to achieve enhanced performance outcomes.