CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEES' PRO-ENVIRONMENTAL BEHAVIOR: THE ROLE OF ORGANIZATIONAL PRIDE

Abstract

Although pro-environmental behavior (PEB) has attracted growing attention from scholars, practitioners, and policymakers, limited research has specifically examined how corporate social responsibility (CSR) influences employees’ PEB. While PEB has been widely associated with positive outcomes in employee attitudes and behaviors, its exploration within the manufacturing sector remains relatively scarce. Addressing this gap, the present study investigates the impact of CSR on employees’ PEB, drawing on social exchange theory and social identity theory as its theoretical foundation. The study also examines the mediating role of organizational pride in this relationship. To collect data, a convenience sampling technique was used, targeting 36 employees from manufacturing firms located in Bandung, Indonesia. The survey data collected from these participants were analyzed to evaluate the hypothesized relationships. The findings reveal that CSR significantly enhances employees’ engagement in PEB. Moreover, the results demonstrate that organizational pride serves as a mediator between CSR and PEB, suggesting that when employees feel a strong sense of pride in their organization, the positive effects of CSR on their environmentally responsible behavior are further amplified. The study offers several theoretical and managerial implications. It emphasizes the importance of authentic and transparent CSR practices in shaping environmentally responsible employee behavior. Organizations are encouraged to communicate their CSR initiatives clearly and consistently to foster a sense of pride among employees, which in turn can enhance sustainable practices within the workplace. Lastly, the study outlines its limitations and proposes directions for future research to further enrich understanding of CSR’s role in promoting environmental sustainability among employees.