STRATEGY FOR REPUTATION MANAGEMENT OF THE POLICE INSTITUTION IN THE MIDST OF WIDESPREAD DIGITAL DISINFORMATION BY ANTI-GOVERNMENT GROUPS ON SOCIAL MEDIA

Abstract

This research aims to examine the reputation management strategies implemented by the Indonesian National Police (Polri) in addressing digital disinformation that impacts public trust, particularly among anti-government groups. The method used in this study is qualitative descriptive, with data collection techniques involving documentation studies and interviews with relevant parties in the public relations (PR) sector of Polri. The results of this study indicate that Polri can implement several important strategies, including: utilizing official social media to communicate clarifications and educational information, collaborating with content creators and digital literacy activists to combat hoaxes, enhancing digital communication competencies among personnel, and revitalizing social media management at the regional level. These efforts demonstrate effectiveness in responding to disinformation attacks, although challenges such as the spread of manipulative content and negative framing continue to persist.