STUDENTS' INTEREST TO BE A DIGITAL ENTREPRENEURSHIP : THE ROLE OF SOCIAL MEDIA USAGE, ECONOMIC LITERACY, AND SELF EFFICACY

Abstract

The economic problem that is often heard today is unemployment, especially academic unemployment. Therefore, interest in entrepreneurship in students must be fostered because many graduates prefer to look for work so that it exceeds the needs of the industry. One of them is the student of the Faculty of Economics and Islamic Business UIN KHAS Jember. Interest in entrepreneurship can be influenced by several factors such as information factors, social factors and personal factors. The formulation of the problem in this study are: 1) Does the use of social media have a significant effect on student interest in becoming a digital entrepreneur? 2) Does economic literacy have a significant effect on student interest in becoming a digital entrepreneur? 3) Does self efficacy have a significant effect on student interest in becoming a digital entrepreneur? 4) Does the use of social media, economic literacy, and self efficacy have a significant effect on students' interest in becoming digital entrepreneurs? The objectives of this study are: 1) To determine whether the use of social media has a significant effect on students' interest in becoming digital entrepreneurs 2) To determine whether economic literacy has a significant effect on students' interest in becoming digital entrepreneurs 3) To determine whether self efficacy has a significant effect on student interest in becoming a digital entrepreneur 4) To determine whether the use of social media, economic literacy, and self efficacy have a significant effect on student interest in becoming a digital entrepreneur. This research uses a quantitative approach. The analysis used is multiple linear regression analysis. The population of this study were active students of FEBI UIN KHAS Jember. Sampling using proportional stratified random sampling. The type of data in this study is primary data and data collection methods using a questionnaire. The results of this study are: 1) The use of social media partially has a significant effect on interest in becoming a digital entrepreneur 2) Economic literacy partially has a significant effect on interest in becoming a digital entrepreneur 3) Self efficacy partially has a significant effect on interest in becoming a digital entrepreneur 4) The use of social media, economic literacy and self efficacy simultaneously have a significant effect on the interest in becoming a digital entrepreneur.