SONGKET GOES GREEN: CHALLENGES AND INNOVATIONS IN SUSTAINABLE TEXTILE PRODUCTION IN PALEMBANG

Abstract

Songket Palembang is a traditional Indonesian fabric known for its beauty and cultural value. However, producing songket often uses materials and methods that are not environmentally friendly. This study explores how local MSMEs (Micro, Small, and Medium Enterprises) in Palembang are trying to implement more sustainable and eco-friendly production methods. This research looks at how local songket producers in Palembang are trying to make their production more sustainable. Through interviews and observations, the study explores the challenges they face, such as high costs, lack of knowledge about green techniques, and difficulty finding natural materials. It also highlights innovations, including the use of natural dyes and eco-friendly packaging. The findings show that some producers are starting to care more about the environment and are trying to balance tradition with sustainability. This study hopes to support efforts to protect both the environment and Indonesia’s cultural heritage through better business practices.