MARKETING STRATEGY CONCEPT TO INCREASE SALES PT LIAU PRIMA

Abstract

PT Liau Prima is a company that produces and sells mineral water. This writing aims to identify effective marketing strategies to increase the company's sales volume. Marketing strategy is an important foundation for companies in directing their marketing efforts, achieving business goals, and maintaining a competitive advantage in a competitive and growing market. This research method uses literature study with data collection techniques by reviewing books, notes, reports, and literacy regarding the relationship with the problems raised by the author. The results showed that PT Liau Prima can use marketing strategies that focus on product quality, competitive prices, and good service. In addition, PT Liau Prima can also use digital marketing strategies, such as social media and direct sales with the aim of increasing brand awareness and increasing sales. The implication of this research is that the marketing strategy implemented by the company and management has been successful in both external and internal aspects. This means that in terms of companies, markets and consumers, the objectives of the marketing strategy have been achieved.