Authors
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Dela
Politeknik PGRI Banten
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Faisal
Politeknik PGRI Banten
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Mardiyah Hayatul
Politeknik PGRI Banten
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Putri Rezty Arizta
Politeknik PGRI Banten
Keywords:
communication, social media, costumer satisfaction
Abstract
Social media has become important in everyday life in the digital era, including customer service. This study analyzes the use of social media as a customer service platform and how itimpacts customer satisfaction. To describe this phenomenon, this research collects data from various literature, using a descriptive qualitative approach. Studies show that customer satisfaction increases through real-time interactions, personalization of service, and social media accessibility. The speed and ease of access to social media can meet customer expectations, and good customer feedback can strengthen company relationships and reputation
Author Biographies
Dela, Politeknik PGRI Banten
Dela Mawar Dila was born in Cilegon on december 25, 2003. Currently, she is a 4th semester student of the digital business study program at the PGRI Banten Polytechnic. Her interest in the world of business and digital technology drives her to continue developing knowledge and skills in the field, especially in innovation and digital marketing strategies that are relevant to current industrial developments.
Faisal, Politeknik PGRI Banten
Faisal Shodiq Muayyad was born in Serang on October 1, 2002. Currently, he is a 6th semester student of the digital business study program at the PGRI Banten Polytechnic. He enjoy following developments in the digital world, which is my hobby at the moment.
Mardiyah Hayatul, Politeknik PGRI Banten
Hayatul Mardiyah was born in Cilegon on august 6, 2002. Currently, she is a 6th semester student of the digital business study program at the PGRI Banten Polytechnic The ever-growing world of digitalization has become a unique attraction for her to continue learning and developing my potential.
