ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASING DECISIONS AT PT TELKOM INDONESIA

Abstract

The development of telecommunications in Indonesia can not be separated from government intervention that provides PT Telkom Indonesia and spread almost throughout the entire region of Indonesia. PT Telkom Indonesia's efforts to maintain consumer trust and loyalty are by continuously maintaining the quality of their products. Product quality is a factor that must be the main focus of the company because it can influence consumer purchasing decisions. The better the quality of products produced, the greater the possibility of consumer purchases, thus achieving the company's goal of profit and fulfilling consumer needs. Product quality is very important for PT Telkom Indonesia because products are the spearhead of the company that directly interacts with consumers. If the product quality is good, consumers can become loyal customers of the company and even recommend the company's products to others. This is also related to the purchasing decision process, which includes the post-purchase stage that is part of the consumer purchasing decision-making process.