THE ANALYSIS OF BUSINESS MODEL CANVAS AND ITS EFFECTIVENESS: THE CASE OF EZZY ACADEMY

Abstract

This study explores the application of Business Model Canvas (BMC) and its effectiveness on Ezzy Academy, a small-medium education enterprise in Indonesia. Along with the growth of digital transformation in the education sector and the dynamics of the market’s demands, small businesses must adapt a business model that can face these challenges. This research adopts a qualitative method supported by interviews and case analysis of Ezzy Academy’s internal structure. The study integrates insights from prior literature that includes the success of BMC implementations in small businesses that could pivot from facing challenges toward sustainable growth. Through the mapping of nine elements of BMC: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure, this paper will further analyze Ezzy Academy’s current strategic position and outline its potential for innovation and value creation. The findings then reveal that BMC not only provides a comprehensive and structured framework for educational services but also supports alignment between internal resources and external market needs. This study contributes to entrepreneurship research, especially in small-medium businesses, by emphasizing the importance of the Business Model Canvas and further offers practical examples for early-stage educational businesses. The findings of this research highlight the importance of applying the Business Model Canvas (BMC) as an evaluative tool for educational businesses to ensure sustainability and maintain relevance in the modern educational ecosystem