THE INFLUENCE OF DIGITAL TRANSFORMATION AND HUMAN RESOURCE DEVELOPMENT ON EMPLOYEE PERFORMANCE BY MEDIATING EMPLOYEE ATTITUDES WITHIN THE METEOROLOGY, CLIMATOLOGY, AND GEOPHYSICS AGENCY

Abstract

This study is a conceptual investigation that aims to explore the theoretical relationships among digital transformation, human resource development (HRD), employee attitudes, and human resource performance. It focuses particularly on the mediating role of employee attitudes in enhancing the effects of digital transformation and HRD on performance. In the context of the modern workforce and the Fourth Industrial Revolution, organizations are increasingly pressured to adapt by leveraging digital technologies and investing in employee development. However, the effectiveness of these strategies is not only determined by their implementation but also by how employees perceive and respond to them. Digital transformation offers significant benefits such as operational efficiency and improved decision-making, while HRD programs help build employee competence and foster professional mindsets. Employee attitude emerges as a key psychological factor that mediates these relationships. Positive attitudes can increase motivation, adaptability, and productivity, thus reinforcing the success of organizational initiatives. Conversely, negative attitudes may limit the impact of these efforts. This study contributes theoretically to the fields of human resource management and digital transformation by providing a conceptual framework that highlights the central role of employee attitudes. While it does not present empirical data, it sets the foundation for future research to empirically test and validate the proposed model using quantitative methods for a more comprehensive understanding of the interactions among the studied variables.