Vol. 1 No. 1 (2024): Thematic On Digital Transformation

Articles

• ANALYSIS OF FLASH DEALS AND FREE DELIVERY ON TWIN DATES E-COMMERCE SHOPEE ON PURCHASE DECISIONS: A LITERATURE REVIEW

  Luluk Fauziyah, Raymond Wahyudi

  1-4

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• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE PURCHASING DECISIONS OF GENERATION Z CONSUMERS

  Cindy Fatika Sari, Rabiatul Adwiyah

  5-10

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• ANALYSIS OF THE USE OF DIGITAL MARKETING IN INCREASING SALES AT THE SARI TANI TEMANGGUNG AGRICULTURAL SHOP

  Ananda Putri Prasetya, Budi Lesmana

  11-14

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• THE IMPACT OF TECHNOLOGICAL ADVANCEMENTS IN THE ERA OF THE INDUSTRIAL REVOLUTION 4.0 ON HUMAN RESOURCES AND EMPLOYMENT IN THE LABOR MARKET

  Yo Sephine Gabriellie Anastasya Hendra, Nenden Nur Annisa

  15-22

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• ANALYSIS OF ONLINE SHOPPING BEHAVIOR AMONG STUDENTS IN BANYUWANGI REGENCY

  Adelia Nurvita Devi, Iwan Kurniawan Subagja

  23-26

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• IMPACT ANALYSIS OF DIGITAL MARKETING STRATEGY IN INCREASING SALES AND CLIENT LOYALTY: AN E-COMMERCE INDUSTRY PERSPECTIVE

  Razaqi Dimassyah Yuwono, Lulu Ulfa Sholihannisa

  27-34

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• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BUYING INTEREST: CASE STUDY TIKTOK SHOP

  Nurul Hikmah, Fatimah Abdillah

  35-39

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• ANALYSIS OF THE USE OF FREEWARE SCAN IT TO OFFICE IN IMPLEMENTING HISBAH VALUES IN MANAGING ELEMENTARY SCHOOL STUDENTS’ POCKET MONEY IN PESANTREN

  Fauzie Adlha, Indar Fauziah Ulfah

  40-44

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• IMPLEMENTATION OF STANDARD OPERATING PROCEDURES (SOP) IN THE MAINTENANCE OF ELECTRONIC PRODUCTION MACHINES: A CASE STUDY AT AUTOMOUNT PRODUCTION SONY EMCS. SDN. BHD.

  Suci Puspita Sari, Fachmi Al Faroqi

  45-49

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• THE EFFECT OF TECHNOLOGY READINESS IN THE USE OF QRIS OVO ON CHANGES IN TRANSACTION PATTERNS AT NON-ACE OFFLINE MERCHANTS

  Dewaric Fadey Simatupang, Irsyad Kamal

  50-57

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• THE FUTURE OF WORK IN WORKFORCE: THE ROLE OF AI IN HUMAN LABOR REPLACEMENT AND BUSINESS TRANSFORMATION

  Sri Rahayu, Selviana Diah Utami, Aeni Muti, Yazira Friya

  58-62

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• LITERATURE REVIEW: THE IMPACT OF E-COMMERCE ON TRADITIONAL MARKETS THAT ARE TRANSFORMING INTO THE DIGITAL ERA

  Nurmanik Manintan

  63-67

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• DEVELOPMENT PROCEDURES FINANCING PRODUCTS PNM MEEKAR SHARIA UNIT SUKORAME IN THE ERA OF DIGITALIZATION Introduction

  Rinda Vebi Lestari

  68-72

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• CHALLENGES AND OPPORTUNITIES IN THE IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE (AI) IN ACCOUNTING SYSTEMS

  Shiddiq Satrio Wicaksono, Purwanti

  73-76

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• ANALYSIS OF THE ROLE OF SOCIAL MEDIA ON CONSUMER DECISIONS IN THE PURCHASE OF FASHION BRACELET PRODUCTS IN SHOPEE

  Shofiana Siti Masyitoh , Wala Erpurini

  77-80

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• SHOPPING TRANSFORMATION: THE IMPACT OF E-COMMERCE ON PHYSICAL STORE REVENUE (STUDY ON ALI SUWARDI STORE IN SOUTH JAKARTA CITY)

  Putery Fadilla Sari Medisca, Yosart Adi Suyoso

  81-85

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• LITERATURE STUDY ON THE IMPACT OF DIGITAL TRANSFORMATION ON COMPANY PERFORMANCE

  Yohanes Susanto, Eko Dwi Putra

  86-90

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• DIGITAL INNOVATION IN WAREHOUSE MANAGEMENT: BUILDING A COLLABORATIVE WORK CULTURE WITH GOOGLE WORKSPACE AT BPKP SULUT

  Gusti Ahmad Yani, Nenden Nur Annisa

  91-95

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• STRATEGIC MANAGEMENT OF PT. BANK RAKYAT INDONESIA IN FACING THE ERA OF DIGITAL TRANSFORMATION IN THE BANKING INDUSTRY

  Gaby Monica, Kahar

  96-99

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• THE ROLE OF SOCIAL MEDIA IN MARKETING: THE IMPACT OF FACEBOOK MARKETPLACE AND WHATSAPP ON SALES AT PT. LARIZ PACKAGING

  Nanda Putri Aprilia, Rahmad Purnama

  100-104

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• ANALYSIS OF SHAKA CELLULAR COUNTER BUSINESS DEVELOPMENT STRATEGY IN THE DIGITAL ERA

  Dila Dila, Novebri novebri

  105-109

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• UTILIZATION OF SOCIAL MEDIA TO PROMOTE CULINARY BUSINESS

  Arista Sinta Dewi

  110-114

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• Artificial Intelligence in Business: From Research and Innovation to Market Deployment Bridging the Gap Between Cutting Edge AI and Real World Applications

  Rama Bimantara Putra

  115-121

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• THE EFFECT OF USING DIGITAL PLATFORMS ON PURCHASE INTENTION (CASE STUDY AT MINIMARKET 31 IN PASURUHAN LOR VILLAGE, KUDUS)

  Meiliana Surya Ardiani, Ghaffar

  122-126

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• DIGITAL MARKETING STRATEGY TO INCREASE SALES OF WARDAH PRODUCTS IN THE E-COMMERCE ERA

  Novita Dwi Ruwanti, Irma Satya Indriyanti

  127-131

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