Keywords
Pelatihan
Digital Marketing
Desa Tegal
Abstract
This PkM-UT was carried out to provide a real contribution to the residents of Tegal Village who have great potential, in the form of market snack MSMEs, culinary entrepreneurs, batik and bag craftsmen, where the implementation of product sales has not been carried out optimally, especially through social media and marketplaces (sales). on line). One of the causes of not implementing online sales is due to the MSMEs of the Tegal Village community not maximizing sales through digital marketing. Therefore, in order to overcome and resolve these problems, the PKM-UT Team took the initiative to collaborate with the Tegal Village community. Implementation of service activities using mentoring methods for market snack MSMEs, culinary entrepreneurs, batik and bag craftsmen, Digital Marketing Training, Product branding training, Online Shop Website Creation Training (Pretashop) for the Tegal Village community. The impact felt by the people of Tegal Village is that there has been an increase in knowledge and implementation of digital marketing development for MSME players and as an overall revenue generator in Tegal Village.
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