Words Logical Persuasion Communication Strategy Management in Educational Counseling: An Analysis of the Effectiveness of Evidence-Based Approaches to Convince Parents of Students to Explore Education in China through Scholarship Programs

Authors

  • Ali Mufti Hasyim UPY
  • Cyintiani Putri
  • Saptaningsih Sumarmi
  • Tasrim

Keywords:

Communication strategy, Logical persuasion, Educational counseling, Chinese scholarship, Educational management

Abstract

This study aims to analyze the effectiveness of evidence-based, logical persuasive communication strategies in educational counseling to persuade parents to consider higher education in China through scholarship programs. The research method used a qualitative approach with case study analysis and in-depth interviews with parents and students who have participated in scholarship programs in China. The results show that an approach based on statistical data, testimonials, and analysis of China's academic excellence significantly increased parental acceptance of education options in China. The implication of this study is the importance of educational counselors mastering evidence-based, logical persuasive techniques to reduce resistance and increase parental confidence in educational alternatives abroad.

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Published

2025-12-30

How to Cite

Hasyim, A. M., Putri, C., Sumarmi, S., & Tasrim. (2025). Words Logical Persuasion Communication Strategy Management in Educational Counseling: An Analysis of the Effectiveness of Evidence-Based Approaches to Convince Parents of Students to Explore Education in China through Scholarship Programs. Proceedings of Forum for University Scholars in Interdisciplinary Opportunities and Networking, 2(1), 792–799. Retrieved from https://conference.ut.ac.id/index.php/fusion/article/view/6641

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