Logistics Re-Design As A Strategy To Enhance Company Competitiveness
Keywords:
Logistics re-design, competitiveness, logistics strategy, supply chain optimization, sustainabilityAbstract
Abstract Logistics re-design is a strategic approach to restructuring logistics systems to improve efficiency, reduce costs, and enhance competitiveness. This study employs a literature review approach to analyze critical elements of logistics re-design, such as technology integration, green logistics, and network optimization. By synthesizing findings from leading journals and case studies, the study highlights how companies like Amazon, Unilever, and DHL have successfully implemented logistics re-design to achieve operational excellence and sustainability. The results emphasize that logistics re-design is not only a necessity in today’s global market but also a critical driver of customer satisfaction and corporate growth.
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