The impact of digital technology integration in entrepreneurship program on entrepreneurial interests of IBI Kosgoro 1957 students
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Keywords: Digital Technology, Entrepreneurship Program, Interest in Entrepreneurship, Students, IBI Kosgoro 1957Abstract
This study aims to determine the effect of digital literacy, digital marketing, and self-affirmation on the entrepreneurial interest of IBI Kosgoro 1957 students. Digital technology has become an important component in the development of modern entrepreneurship, and its utilization is expected to increase students' interest and readiness in starting their own businesses. The research method used is a quantitative survey using a questionnaire distributed to students involved in the entrepreneurship program on campus. The data obtained were 100 active students as samples. The results show that the Digital Literacy variable has a t-value (1.436 <1.984) and a significant value of 0.154> 0.05, which means that there is no positive and significant effect on the entrepreneurial interest variable partially. The Digital Marketing variable has a t-value (2.380> 1.984) and a significant value of 0.019 <0.05, which means that there is a positive and significant effect on the entrepreneurial interest variable partially. The Self-Efficacy variable has a t-value (2.326> 1.984) and a significant value of 0.022 <0.05, which means that there is a positive and significant influence on the variable of interest in entrepreneurship partially, while simultaneously or together the value of the variables of Digital Literacy, Digital Marketing and Self-Efficacy f-value (44.270> 2.70) with a significant value of 0.00 <0.05, which means that there is a positive and significant influence on the variable of interest in entrepreneurship. The practical implication of this finding is the need for increased investment in digital technology and digital skills training as part of the entrepreneurship curriculum to maximize the entrepreneurial potential of students.
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