THE ROLE OF COMMUNICATION IN THE IMPLEMENTATION OF MA'HAD ALY'S GOVERNANCE POLICY

Abstract

In a study to examine the role of communication in implementing Ma'had Aly's Governance Policy in the institutions of Ma'had Aly Al-Hikamus Salafiyah in Cirebon and Ma'had Aly Mifathul Huda in Tasikmalaya, this research uses a qualitative approach, with the descriptive method. The data collection techniques used in this research were observation, interview and documentation. The results of this study indicate that: first, communication between policy makers and recipients appears contradictory and the interpretation of orders received by executors is hampered by selective perceptions and ignorance; second, the quantity and quality of human resources needs to be improved. Institutional budget limitations. The use of facilities and infrastructure is shared with pesantren education; third, the appointment of employees is in accordance with bureaucratic standards. Providing incentives for employees is not yet feasible; fourth, the unavailability of standard operating procedures in the Ma'had Aly institutions. There was a breakdown of coordination and accountability due to limited human resources; fifth, Ma'had Aly's performance which includes education, research and community service is not in accordance with regulations, especially in the research aspect. This caused a distortion in Ma'had Aly's management of the existing regulations.